New Delhi October 12, 2008
CyberMedia, Asia's largest specialty media house, has launched an SMS based news service to cover the latest in the world of mobile gadgets, in association with MyToday Dailies, India's fastest-growing opt-in SMS service.
With this service, mobile users can get the latest updates from the world of gadgets, free of charge. CyberMedia will use its vast network of 15 publications and over 100 technology reporters to serve readers through this rapidly emerging mobile news medium.
To sign up for the free updates, all that a mobile phone user needs to do is to SMS START MOBILE <CITY> to 09845298452 e.g. START MOBILE MUMBAI. The service can be stopped at anytime by sending the message STOP MOBILE to the same number.
Subscribers will receive the latest news on gadgets, mobile phone, handheld devices, printers, PCs, laptops, games free of cost.
Commenting on this service, Mr. Prasanto K Roy, Chief Editor, CyberMedia's technology publications said, "For a big chunk of India's 300 million mobile phone users, SMS is the most widely used feature after voice. This is a simple, elegant way to get instant updates on just-launched gadgets, and Netcore has shown how rapidly this medium can proliferate through word of mouth alone."
Speaking about the launch of this new channel on its 25 channel service, Mr. Rajesh Jain, founder of Netcore said, "The non intrusive nature of MyToday dailies with its opt-in feature has made it a major success, taking it to nearly 4 million users across the channels. This bouquet will be enhanced by CyberMedia's in-depth technology understanding."
Here's how the service works:
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To activate the service SMS START MOBILE <CITY> to 09845298452 e.g. START Mobile MUMBAI
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The subscribers will receive a confirmation and welcome message and will start receiving gadget news and updates from Living Digital free of cost.
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The service can be discontinued at any time by sending an SMS STOP Mobile to 09845298452
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The subscriber will not be charged for the updates.
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The subscriber pays normal SMS charges to activate the service, for the start-up SMS (and once more for the stop SMS, if she stops.)
The service is free for the user, and is advertisement-supported: the SMS alerts carry small text ads at the end.
CyberMedia also powers the TECH channel on MyToday, with daily SMS news alerts from the world of infotech and telecom.
The GSM Association, the mobile world's largest trade body, recently voted Netcore's MyToday Dailies as one of the select few "True Mobile Start-ups" in the mobile world.
About MyToday Dailies
The brainchild of new-age technocrat, Rajesh Jain and his company Netcore Solutions, MyToday Dailies is the world's only Medium On Mobile (MOM) and a highly effective medium to communicate directly and instantly to literate audiences who are empowered with spending power. An interactive medium of communication, MyToday Dailies offers advertising options like click-to-call, click-to-buy, click-to-SMS and click-to-URL making it a highly participative media vehicle, compared to conventional media which is suitable only for solicitation.
Started just a year ago, MyToday has garnered a subscriber base of close to 4 million voluntary users, who subscribe to over 25 different channels of information. On an average, MyToday sends out over 12 million sms messages a day. The subscriber base is rapidly growing and is estimated to reach 10 million subscribers by year end. A simple and convenient Mass Medium to reach most geographical and demographic markets in India, MyToday operates different channels of information including News Alerts, Breaking News, Cricket Updates, Daily Jokes, Beauty Tips, Zodiac Forecast, etc.
Recently, the GSMA, (mobile world's largest trade body) voted Netcore's MyToday Dailies as one of the select few "True Mobile Start-ups" in the mobile world.
About CyberMedia
CyberMedia is South Asia's first and largest specialty media house, with 15 publications (including Dataquest, PCQuest, Voice&Data, BioSpectrum (India & Asia), Living Digital, Global Services, DQ Channels, DQ Week, Voice&Data Connect, Dare and Halsbury's Law Monthly) in the infotech, telecom, consumer electronics and biotech areas, and is media value chain including the Internet (www.ciol.com), events and television. The group's media services include market research (IDC India), content management, multimedia and media education.
CyberMedia' BioSpectrum Asia from Singapore and Global Services from the USA are the first Indian magazine titles to be published from outside the country for a global audience. CyberMedia has recently tied up with MIT to launch conference and publication for Emerging Technologies in India.
For media queries, please contact:
For Netcore Solutions:
Swapna Raghavan, Clea PR @ 9820687631
or swapna@cleapublicrelations.com
For CyberMedia:
Sanjiv Kataria
Strategic Communications and PR Counsel
+91 98100 48095 or
‘sanjiv dot kataria at gmail dot com’
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